Vendor Insight: Bridge The E-Commerce Chasm
Source: Innovative Retail Technologies
By Sheila Dahlgren, Adobe
For all the bright spots in e-commerce, one challenge persists: Shoppers want to touch, feel, and try the merchandise before they buy. They want to touch the cashmere sweater or golf club in order to feel assured of their potential purchase. For e-tailers, this means they must empower shoppers and reduce the anxieties of buying online. In answering these challenges, e-tailers have turned to rich media applications, which have consistently proven their ROI for driving user engagement and, ultimately, conversion.
access the Magazine Article!
Log In
Get unlimited access to:
Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue.
X
Enter your credentials below to log in. Not yet a member of Retail IT Insights? Subscribe today.
Subscribe to Retail IT Insights
X
Subscribe to Retail IT Insights
This website uses cookies to ensure you get the best experience on our website. Learn more