Veteran Business Intelligence Professional Dyke Hensen Joins PivotLink As Chief Marketing Officer
PivotLink, the leading provider of business intelligence solutions delivered via Software as a Service (SaaS), today announced that Dyke Hensen, a 20-year veteran in business analytics and software solutions, has joined PivotLink as chief marketing officer. Hensen will be responsible for driving the promotion of PivotLink's leading solutions and advancing the company's advocacy program among customers and industry professionals.
"Dyke Hensen's domain expertise and strong track record in the business intelligence (BI) space will allow PivotLink to accelerate the transformation of the $6B BI software industry to the next generation SaaS model," said PivotLink CEO, Quentin Gallivan. "Dyke is a great fit on both a personal and professional level."
Prior to joining PivotLink, Hensen held several high-level positions at business intelligence companies including SPSS, Hyperion Solutions and Arbor Software. Most recently, during his tenure as senior vice president of marketing at SPSS, Hensen and his team created the predictive analytics category by combining traditional business intelligence with advanced discovery, predictive modeling and data mining techniques to create a new class of predictive applications. Hensen held several management positions at Arbor Software, a pioneering silicon valley BI company that created the "OLAP" market segment. Arbor Software merged with Hyperion Software and was eventually sold to Oracle Corporation for over three billion dollars. As chief product officer at Hyperion Solutions, Hensen helped grow the company to over $650 million in annual revenues.
"The trouble with traditional BI solutions is that they require ongoing investment in specialized software, high capacity data servers, appropriate security and backup, and all the associated support staff," said Hensen. "Unlike traditional BI, PivotLink puts an advanced BI platform in a cloud computing environment, providing companies large and small with a 24X7 data center, the most advanced software and hardware available and a full time expert support staff — all at a fraction of the cost of building similar capabilities in-house."
In addition to Hensen's management of PivotLink's marketing teams, he will work extensively with the newly appointed director of product strategy, Nan Froisland, and CEO Quentin Gallivan to expand PivotLink's partnership network.
About PivotLink Corp.
PivotLink is the provider of on-demand business intelligence solutions that meet the needs of organizations in a variety of industries. Our PivotLink Solutions™ and the PivotLink Framework™ data platform delivers on the original promise of Business Intelligence by distributing decisions out to the edge of the organization where everyone working with the company has the ability to make smarter and faster decisions about their business. As the leading provider of SaaS Business Intelligence solutions, our innovative technology design was purpose-built to give users the freedom to explore and analyze their information so that they can better meet the demands of today's rapidly changing business environment. PivotLink Solutions are typically deployed in under 30 days, seamlessly integrate data sets from multiple sources, are easy to use and have a price that is affordable. For more information, please visit http://www.pivotlink.com, or email sales@PivotLink.com.
SOURCE: PivotLink