Business Management Solution: Leading Merchant Acquirer Provides Free Educational Roadshow Event To Help ISO's Improve Productivity
Cynergy Data demonstrates unique merchant account tools designed to help Independent Sales Offices automate and grow sales.
On Friday, September 22, Cynergy Data, the only credit card processor company to be ranked among the top 100 fastest growing inner-city companies in the U.S., successfully held a free one-day idea exchange workshop that challenged Independent Sales Office (ISO) business owners on new methods for efficiently building a stronger, more successful business.
The well attended 4-hour program that was held at the exclusive Cornell Club in midtown Manhattan welcomed attendees with a comprehensive hearty breakfast buffet and sent them off to the weekend with generous $100 Gift Cards from Best Buy® and a chance at lifetime referral commissions - through the Cynergy Data "Bring a Friend" referral incentive - for attending ISO's that recruited additional new ISO partners to Cynergy Data.
The successfully executed event demonstrated unique merchant account tools designed to improve sales productivity and financial performance, optimize field agents' time, and troubleshoot merchant issues. Methods included a live, internet-based demonstration of innovative and easy-to-use business management solutions, as well as innovative customer relationship management (CRM) tools – all designed to make ISO's more effective and to generate sales leads.
Cynergy Data's success lays in-part on its continuous effort to seek new sales offices for their input on how an interconnected business management solution offers quicker response, greater productivity and maximum flexibility.
Some of the live applications, tools and effective sales methods that were detailed and demonstrated in the "roadshow" event included, Vimas, a unique state-of-the-art virtual merchant application software and accounting tool. For example, it was demonstrated how the ISO and merchant modules in VimasPRO are designed to enrich the automation and security of the merchant account. Also covered were VimasTRACKING, a ticketing system that makes responses to customers fast, accurate and efficient; Brand Central Station, a Web site of free marketing tools and templates; and VimasCRM, a state-of-the-art lead generation and business sourcing tool - all products and enhancements designed to grow ISO partner businesses way beyond their competition.
"I am relatively new to the data processing industry and I found this event to be very valuable in helping me to understand the competitive advantage that technology offers. The live demonstration of Vimas was a real eye opener for me. The Vimas technology platform is so advanced, yet so easy to use that I know my business will benefit from the automation and security it provides not only my sales office but my merchant account customers as well," said James Masterson, new ISO entry to the data processing business category.
"For our merchant accounts, Vimas is easy to use. In particular, I really like the way the Merchant Cash & Capital cash advance product is integrated with Vimas so our merchants can easily reconcile their cash advance statements," said Jim Fitzgerald, ISO business entrepreneur.
In 2006, for the third consecutive year, Cynergy Data is highlighted in the Inc. 500 Magazine's renowned annual rankings of the fastest growing privately held companies in the U.S. and distinguishes itself by relying on creativity and the most state-of-the-art sophisticated technology to maximize merchant account services.
"We know that revolutionary advances in technology, when combined with proactive customer service and tech support teams, represent the most effective model we can offer in a daily effort to help ISO's grow their business. We used the ‘roadshow' as an opportunity to demonstrate these systems to ISO's not currently working with Cynergy Data and we gained valuable insight from these ISO's on the challenges they face in a highly competitive marketplace," said Marcelo Paladini, Cynergy Data CEO.
For more information on Cynergy Data, please contact Mike Grossman at 1.800.933.0064 x5155, e-mail at mikeg@cynergydata.com or visit us at www.cynergydata.com.
About Cynergy Data
Cynergy Data is a merchant acquirer that distinguishes itself by relying on creativity and technology to maximize service. Cynergy Data offers its ISOs: Vimas, a cutting edge back-office management software; Vimas Tracking, a ticketing system that makes responses to customers fast, accurate and efficient; Brand Central Station, a Web site of free marketing tools; plus state-of-the-art training, products, services and value-added programs, all designed to take its ISO partners way beyond their competitors.
Marcelo Paladini is the co-founder and Chief Executive Officer of Cynergy Data. Through his sales experience, Paladini recognized that there were essential services and service levels missing from the processing industry. He co-founded Cynergy Data and capitalized on an innovative approach to customer service and agent and merchant relationships. Cynergy Data alone consists of a growing staff of over 100 employees and currently process over $6 Billion annually in VISA and MASTERCARD and also offer Credit, Debit, Check Conversion and numerous other forms of electronic payment transactions. Cynergy Data provides credit card services to more than 40,000 merchant accounts in the U.S. market.