Cabela's Drives New Sales With Self-Service Solutions

By Netkey

Known as "The World's Foremost Outfitter," Cabela's operates 30 retail superstores in the U.S. and Canada, some as big as 250,000 sq. ft. It also has a popular mail order catalog. The company's web site, www.cabelas.com, offers more than 200,000 items and is considered one of the leading online sites for outdoor retailing.

The Challenge
Led by a CEO-driven initiative, Cabela's has moved aggressively to synchronize its retail channels and enhance the customer experience by extending online e-commerce and catalog capabilities into its stores using interactive kiosks.