Cabela's Selects Webtrends Analytics 9 And Marketing Warehouse To Deliver A Better Customer Experience
Webtrends, an enterprise customer intelligence company, recently announced that Cabela's Inc., the World's Foremost Outfitter of hunting, fishing and outdoor gear, has selected Webtrends Analytics 9 and Webtrends Marketing Warehouse to help measure and take action with the data that drives its online experience and digital marketing campaigns. In today's retail world, multichannel operations and marketing campaigns affect consumer purchasing decisions made from both online and offline activity. There is a constant need to optimize and measure these campaigns and analyzing this collective access to data is paramount. With this relationship, Webtrends will help Cabela's directly market more hunting, fishing, camping, and other outdoor related merchandise.
"We are excited about our new partnership with Webtrends as our web analytics vendor. Webtrends, with its flexible architecture, allows us to integrate web analytics into our business processes instead of having to build our business processes around a tool. This is the best fit for our analytics strategy," said Mark Thompson, Cabela's Director of E-commerce. "Researching online consumer behavior allows us to make good decisions across all channels with open access to all of our Web data, integrated with the rest of our enterprise data. Webtrends truly understands this and has built a culture to foster it."
In a July 2009 report from Forrester Research, titled Profiling The Multichannel Consumer, "Seventy percent of US online consumers research products online and purchase them offline."
This statistic speaks directly to one of the key factors in Cabela's decision to choose Webtrends. Webtrends has the ability to give Cabela's free access to its data through its open API as well as seamless integration with existing enterprise data warehouses via the Open Exchange partnering network. Specifically, Webtrends' partnership with data warehouse provider Teradata.
"This is an important milestone for Webtrends as we continue to see a growing level of interest in our solutions from organizations such as Cabela's. They have matured in their needs and now require more flexibility, quick time to business value and data portability. The market is changing dramatically and simple content tracking is no longer sufficient. Retail and other customer-centric organizations want to integrate customer information to improve their complete experience," said Alex Yoder, CEO, Webtrends. "Webtrends will help Cabela's integrate data from their online experience and targeted marketing campaigns based on customer behavioral data with their offline data warehouse. The Webtrends belief in openness gives Cabela's the ability to get their data out of web analytics and into the rest of their enterprise."
With Webtrends, Cabela's now has the ability to measure comprehensive data that provides detailed insight regarding online visitor activity. This enables the retailer to more easily optimize all of their content and marketing campaigns. And, with the industry's most open analytics platform, Webtrends has the range to support all of Cabela's marketing needs, as well as the expertise and power to support all of Cabela's customers and partners.
About Webtrends Inc.
Webtrends is a customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. For more information, visit Webtrends.com.
SOURCE: Webtrends