Magazine Article | May 25, 2010

Research & Trends: Calls To Action Create Connections

Source: Innovative Retail Technologies

By Rick Segel

How do I get traffic to my website? That's one of the most common questions I hear from retailers. While it's a good question, there's another question that we need to be asking, a question that too often slips off the radar until it's too late: What do we do with that traffic once it arrives?