Canadian Company Helps Lead Consumer Privacy Initiatives For Indoor Location Analytics Industry

Local indoor location analytics company, MEXIA Interactive, is in New York recently to take part in a major announcement related to consumer privacy by U.S. Senator Charles E. Schumer and Jules Polonetsky, Executive Director of the Future of Privacy Forum. For the past six months a group of leading location analytics companies have been working with the Future of PrivacyForum, based in Washington, DC, to develop a Code of Conduct related to consumer privacy and tracking in the USA. Senator Schumer today announced his support for this newly developed 'Industry Code of Conduct’. A code developed, in part, by this innovative Winnipeg based company.

“Privacy is a cornerstone of MEXIA’s business” said Glenn Tinley, President of MEXIA Interactive. “Highly accurate location analytics are a powerful tool and the release of this Code of conduct to guide industry practice ensures that businesses and retailers are able to enhance their customers’ experience without compromising their privacy. Our clients continue to communicate to us that they are reassured by the leadership position we take when it comes to putting their customers’ privacy at the forefront of our business.”

About MEXIA
MEXIA Interactive is a technology company forging new paths in the emerging location analytics industry and President Glenn Tinley was part of the coalition to develop this industry Code.Thepurpose of the Code is to ensure appropriate privacy controls are in place as retailers seek to improve the consumer shopping experience. MEXIA has developed a proprietary sensor and technology platform to anonymously collect mobile device Wi-Fi, Bluetooth and BLE signals in order to develop aggregate reports for their clients and help reduce wait times at checkout, optimize store layouts and understand consumer shopping patterns.

Under the Code, companies that collect data with this technology must limit how the information is used and shared and how long it may be retained. The Code mandates that companies de­identify the data, explain in their privacy policy how they do so and provide an option for consumers to opt-out so their signals are not included in the aggregated reporting. In addition, this data cannot be collected or used in an adverse manner for employment, health care or insurance purposes.

MEXIA is also working directly with the Future of Privacy Forum and the Privacy Commissioner of Canada to ensure that this Code of Conduct meets the privacy standards that Canadian consumers also expect. Meetings with the Privacy Commissioner are scheduled in Ottawa. For more information, visit mexia.ca.