Carrefour Chooses Teradata
Source: Innovative Retail Technologies
ISTANBUL, Turkey — Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Carrefour, the largest European retailer, is expanding its Teradata Active Enterprise Data Warehouse (EDW) environment to support business analytics within its marketing department.
Teradata's solutions enable the control of marketing activities for over 14 million households, more than half of all French households, and offer Carrefour a 360-degree real-time view of its customers across multiple customer contact channels, most notably its brands, hypermarket and supermarket retail stores.
Notably, Carrefour currently has the largest customer behaviour database in France in terms of information management capacity and customer data history.
With significant retail experience and presence, Teradata's professional services and industry consulting expertise continue to be a key factor in meeting Carrefour's business and technology requirements. This is critical at a time when many organizations are integrating enterprise data and updating their information infrastructures.
The Teradata Active EDW is providing Carrefour's marketing department with the three key elements required to achieve its objectives: a large information capacity to manage high volumes of data, an accelerated deployment, and the option to process and extract data in near-real time to meet growing demands from its many business users.
"The project's required speed of deployment represented a real challenge, and Teradata has been able to meet our schedule, thanks to their cutting-edge technological solutions, experienced consultants and unmatched expertise," said Gérard Castrie, marketing and communication director, Carrefour France.
"Offering the optimum response to any kind of business problem at any moment is an invaluable economic advantage, and we are pleased Carrefour has chosen Teradata to meet this kind of demand," said Eric Joulié, vice president, Teradata Western Europe and president, Teradata France.
With its total of 1,230 stores in France and massive data volume growth due to the convergence of the data from its hypermarkets and supermarkets, Carrefour has welcomed Teradata's abilities to support new business initiatives, aimed at providing an ever-more precise service to its millions of customers.
The new enterprise intelligence platform permits a more detailed analysis of data relating to consumer behaviour and purchasing, while also providing optimal management of the marketing campaigns that engage those customers. The Teradata user environment at Carrefour is growing as well. Eventually, over 70 users will be continuously submitting complex requests and receiving the desired responses within moments of their need.
Six months was all it took the teams from Carrefour and Teradata, including about 20 specialists, to get the expanded data warehouse project up and running. During this period, the data was integrated, the data models developed and the load tests carried out.
With the support of Teradata systems and expertise, Carrefour is now able to use technology to better target its customers effectively and analyse their purchasing behaviour, yet it is aiming to go even further in order to optimise customer satisfaction. The brand marketers need to be able to manage over 60,000 customer categories and more than 14 million households within its hypermarkets and supermarkets.
For example, Carrefour currently receives an average of 50 visits per year or one visit per week per customer, who purchases from approximately 20 to 25 product lines, with nearly 80 percent of spending with the Carrefour loyalty card.
With Teradata's support, Carrefour is aiming to dramatically improve its marketing intelligence database by 2010-2011 and to benefit from an enterprise view of its stores and customers. The French brand wants to be able to tailor every outlet, hypermarket and supermarket to the local population and to its environment.
"Our interest in obtaining a global view is simple. We want to target every customer in a precise and relevant fashion during our marketing operations, in order not to over-communicate with them and to be able to measure or guarantee a significant return on investment," added Castrie.
About Carrefour
First European distribution group Carrefour has 1,230 stores in France and around 112,000 employees. For over forty years, Carrefour has become a partner in the daily life of millions of customers by offering the lowest prices for a wide range of products and services. The company, through its activities, is a responsible business committed to economic, social and environmental product quality and customer satisfaction. To date, Carrefour is proud to count nearly 14 million holders of its loyalty card, making the Carrefour Loyalty Program the first in France.
About Teradata
Teradata Corporation (NYSE: TDC <http://phx.corporate-ir.net/phoenix.zhtml?c=215054&p=irol-irhome> ) is the world's largest company solely focused on raising intelligence through data warehousing <http://www.teradata.com/t/enterprise-data-warehousing/> , data warehouse appliances <http://www.teradata.com/t/platforms-and-storage/> , consulting service <http://www.teradata.com/t/services/> s and enterprise analytics <http://www.teradata.com/t/business-needs/data-mining-and-analytics/> . Teradata is in more than 60 countries and on the web at www.teradata.com.
Teradata's solutions enable the control of marketing activities for over 14 million households, more than half of all French households, and offer Carrefour a 360-degree real-time view of its customers across multiple customer contact channels, most notably its brands, hypermarket and supermarket retail stores.
Notably, Carrefour currently has the largest customer behaviour database in France in terms of information management capacity and customer data history.
With significant retail experience and presence, Teradata's professional services and industry consulting expertise continue to be a key factor in meeting Carrefour's business and technology requirements. This is critical at a time when many organizations are integrating enterprise data and updating their information infrastructures.
The Teradata Active EDW is providing Carrefour's marketing department with the three key elements required to achieve its objectives: a large information capacity to manage high volumes of data, an accelerated deployment, and the option to process and extract data in near-real time to meet growing demands from its many business users.
"The project's required speed of deployment represented a real challenge, and Teradata has been able to meet our schedule, thanks to their cutting-edge technological solutions, experienced consultants and unmatched expertise," said Gérard Castrie, marketing and communication director, Carrefour France.
"Offering the optimum response to any kind of business problem at any moment is an invaluable economic advantage, and we are pleased Carrefour has chosen Teradata to meet this kind of demand," said Eric Joulié, vice president, Teradata Western Europe and president, Teradata France.
With its total of 1,230 stores in France and massive data volume growth due to the convergence of the data from its hypermarkets and supermarkets, Carrefour has welcomed Teradata's abilities to support new business initiatives, aimed at providing an ever-more precise service to its millions of customers.
The new enterprise intelligence platform permits a more detailed analysis of data relating to consumer behaviour and purchasing, while also providing optimal management of the marketing campaigns that engage those customers. The Teradata user environment at Carrefour is growing as well. Eventually, over 70 users will be continuously submitting complex requests and receiving the desired responses within moments of their need.
Six months was all it took the teams from Carrefour and Teradata, including about 20 specialists, to get the expanded data warehouse project up and running. During this period, the data was integrated, the data models developed and the load tests carried out.
With the support of Teradata systems and expertise, Carrefour is now able to use technology to better target its customers effectively and analyse their purchasing behaviour, yet it is aiming to go even further in order to optimise customer satisfaction. The brand marketers need to be able to manage over 60,000 customer categories and more than 14 million households within its hypermarkets and supermarkets.
For example, Carrefour currently receives an average of 50 visits per year or one visit per week per customer, who purchases from approximately 20 to 25 product lines, with nearly 80 percent of spending with the Carrefour loyalty card.
With Teradata's support, Carrefour is aiming to dramatically improve its marketing intelligence database by 2010-2011 and to benefit from an enterprise view of its stores and customers. The French brand wants to be able to tailor every outlet, hypermarket and supermarket to the local population and to its environment.
"Our interest in obtaining a global view is simple. We want to target every customer in a precise and relevant fashion during our marketing operations, in order not to over-communicate with them and to be able to measure or guarantee a significant return on investment," added Castrie.
About Carrefour
First European distribution group Carrefour has 1,230 stores in France and around 112,000 employees. For over forty years, Carrefour has become a partner in the daily life of millions of customers by offering the lowest prices for a wide range of products and services. The company, through its activities, is a responsible business committed to economic, social and environmental product quality and customer satisfaction. To date, Carrefour is proud to count nearly 14 million holders of its loyalty card, making the Carrefour Loyalty Program the first in France.
About Teradata
Teradata Corporation (NYSE: TDC <http://phx.corporate-ir.net/phoenix.zhtml?c=215054&p=irol-irhome> ) is the world's largest company solely focused on raising intelligence through data warehousing <http://www.teradata.com/t/enterprise-data-warehousing/> , data warehouse appliances <http://www.teradata.com/t/platforms-and-storage/> , consulting service <http://www.teradata.com/t/services/> s and enterprise analytics <http://www.teradata.com/t/business-needs/data-mining-and-analytics/> . Teradata is in more than 60 countries and on the web at www.teradata.com.
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