By Erin Harris, editor-in-chief
September 2015 Innovative Retail Technologies
A Q&A with Erin Harris & Rachel Shechtman, founder, STORY
The recipe for a top-notch customer experience includes the right mix of technology and an empowered workforce.
STORY’s founder, Rachel Shechtman, leverages her expertise in retail and entrepreneurship to change the concept retailer’s brick-and-mortar presence entirely every four to six weeks. Here are some of the ways she does it.