Case Study: Coast Fashion In-Store Kiosk Technology

By DigiPoS Store Solutions

Following installation of nearly 1000 DigiPoS PoS systems throughout the full estate of Aurora Group (previously Mosaic Group) stores since 2000, the Group was keen to trial the latest addition to the DigiPoS range of in-store solutions — the DigiPoS MultiPoint Kiosk.

Allowing customer-assisted web access in-store allows their Coast brand to reinforce its service values:

• Putting the customer first
• Owning and driving the business
• Subtly selling
• And overall making the customers ‘look gorgeous and feel valued'

The kiosks have been situated on the shop floor to enable customers and staff to access the Coast website. The products not available in store, allow general browsing of the Coast website and promote add-on sales of matching items.