Woodman's Food Market Drives Income, ROI, And Service Efficiency With Coin Counters

Supermarket retailer sold on service and profits

Making customer service, product variety and very competitive pricing top priorities, Woodman’s Food Market was the first store in Wisconsin to use scanners to read (UPC) bar coding and one of the first stores in Wisconsin to stay open 24 hours and on Sundays. Woodman’s also pioneered what is now called the “superstore.” Their 252,000 square-foot facility in Kenosha, Wisconsin is the largest grocery store in the United States.

But competition means that Woodman’s must continually evolve and look for new ways to bring people into their stores. Grocers face challenging decisions about where and how to invest limited capital, with return on investment (ROI) often driving their choices. Like Woodman’s, many have found that fourth wall options, such as self-service coin counters, can provide solid returns and compliment high- quality customer service initiatives.

Ownership drives income and ROI

“We were always interested in adding coin counters,” said Clint Woodman, vice president, Woodman’s Food Markets, “but every coin program that was presented to us just gave a small percentage of the profit. That was never enticing to us.”

A proven income driver, self-service coin counter ownership provides solid ROI. Woodman discovered that ownership also ensures a positive impact on customers, as well as enabling stores to set fees, choose options and determine the timing of coin collection and service.

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