CommercialWare - CWDirect™

CWDirect™ is a powerful software solution that enables cross-channel retailers and direct marketers to interact with, transact with and support their customers at all points-of-touch. Building on CommercialWare's long history of direct-to-consumer and retail technology leadership, CWDirect provides an integrated suite of applications that manage the entire retail transaction lifecycle—from informing and attracting customers, to merchandising, fulfillment and customer service. The software provides true cross-channel commerce, enabling a company to create new revenue and growth opportunities, improve customer relationships, and increase profitability. In addition to enhancing the customer experience and supporting customer satisfaction, CWDirect can also help to reduce operating costs, facilitate better decision-making, and improve time-to-market for new product introductions.

CWDirect provides a robust, scalable architecture that streamlines order management, fulfillment, and customer service for organizations processing hundreds of thousands to millions of transactions a year. The application creates a unified view of the customer through the transaction lifecycle and across all points-of-touch, including Internet, catalog, call-center and kiosk. This gives cross-channel retailers the kind of visibility needed to support profitable customer relationships and advanced customer service offerings. Equally important, CWDirect offers comprehensive storefront support for complete integration to the industry's leading Internet software platforms, such as IBM WebSphere®.

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