Communicating With Impact: Engaging Subscribers Using Video

By Sally Lowery, Bronto Software

In a web savvy world, the need to have engaging and interactive elements in your marketing landscape becomes a necessity. The use of online video viewership is booming, by both businesses and consumers:

• A 2008 Pew Internet survey showed 71 percent of today's Internet audience views online video monthly and 57 percent share online videos with friends and family.
• Almost 80 percent of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.
• In 2009, online video advertising is projected to grow 45 percent to $850M, according to eMarketer's latest forecast.
• About one-third of online retailers offer video on their sites, according to Vovici Corp.'s September 2008 research for Internet Retailer.