Magazine Article | October 26, 2010

Vendor Insight: Consumer In Charge - A Lesson In Mobile Marketing

Source: Innovative Retail Technologies

By David Thomas, Omnego

In 1974 something revolutionary occurred. In response to a slowing economy and increasing competition, Marsh's Supermarket in Troy, OH became the first to scan universal product codes (UPCs). They recognized this new system would enhance the tracking of customers' purchases and help streamline ordering/delivery processes. UPC scanning became common in nearly every retail industry.

With the 2010 holiday shopping season upon us, retailers again face challenges of competition and a rocky economy. They must be better, faster, leaner, and still able to attract and retain loyal customers. They must have the vision to choose best strategies from an ever-widening range of solutions.