Q&A: Consumer Mobility Empowers Retailers, Too
Source: Innovative Retail Technologies
By Matt Pillar, Integrated Solutions For Retailers magazine
Many retailers are struggling with their customers' relatively newfound ability to access information anytime and anywhere. Device-enabled consumers create more competition and require more information to convert them to a sale. But some retailers have tackled the challenge head-on and are realizing mobile empowered consumers create valuable opportunities to gather intelligence, delight customers, and facilitate sales. I talked with Fab Di Carlantonio, SVP sales and marketing at Cactus Commerce, about what he's seeing.
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