Consumer Mobility Empowers Retailers, Too

By Matt Pillar, Integrated Solutions For Retailers magazine

Many retailers are struggling with their customers' relatively newfound ability to access information anytime and anywhere. Device-enabled consumers create more competition and require more information to convert them to a sale. But some retailers have tackled the challenge head-on and are realizing mobile empowered consumers create valuable opportunities to gather intelligence, delight customers, and facilitate sales. I talked with Fab Di Carlantonio, SVP sales and marketing at Cactus Commerce, about what he's seeing.