Consumer Resistance To In-Store Tracking: Now What?

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

May 2014 Integrated Solutions For Retailers

In the April issue of Integrated Solutions for Retailers, Matt Pillar wrote a great article about the customer centric and business benefits of the iBeacon technology. He explained that the iBeacon is a welcome addition to retail’s technology lineup not only because of the realtime, personalized offers it helps deliver to consumers, but also due to the real-time data it can capture for a business — aisle-specific dwell time, traffic counts, etc. — at a cost-efficient price.