The Container Store Takes Its Ecommerce Business Global With Borderfree In Time For The Holidays

Borderfree, the market leader in global ecommerce solutions, recently announced that it has partnered with The Container Store, the nation's originator and leading retailer of storage and organization products, to expand The Container Store's international ecommerce reach in time for the holidays.

Previously only accessible to consumers in the U.S. and Canada, The Container Store’s online product offerings are now available to consumers in Australia, India, Mexico, Germany, France, Japan, Switzerland, Russia and The United Kingdom.  Customers in these markets can now order The Container Store’s organizational solutions for all areas of the home, including elfa, the retailer’s best-selling modular shelving and drawer system, with reliable shipping and tracking, strong customer support, transparent pricing and convenient payment options.

“Having the ability to provide our thousands of time- and space-saving solutions to customers around the world has been a dream of ours for many years,” said Melissa Collins, Vice President of Creative and Online, The Container Store. “Our biggest priority is to provide customers with an excellent experience whether they are shopping in our stores or online.  Working with Borderfree allows us to provide the seamless experience our domestic customers expect to new markets around the world.”

Borderfree breaks down barriers to selling globally, allowing retailers to provide an online shopping experience for international consumers that is on par with domestic consumers. In addition to localizing retailers’ websites for international markets, the Borderfree platform addresses myriad related challenges including customs compliance, fraud and risk management, international payments, parcel fulfillment and returns, among others. 

“There is strong demand among international consumers for access to U.S. brands and to compelling products that cannot be found anywhere else,” said Michael DeSimone, CEO, Borderfree. “The Container Store, known for its proprietary organizational solutions and world-class customer experience, fits this mold and we are excited to help smooth the way to meet existing international demand and grow its brand globally.”  

About The Container Store
Founded in 1978, Dallas-based The Container Store is the nation’s originator and leading retailer of storage and organization products, offering more than 10,000 innovative solutions designed to save space and time.  The retailer couples its one-of-a-kind product collection with expert customer service delivered by its highly-trained organization experts.  Learn more about The Container Store’s employee-first culture, atypical approach to business and commitment to their communities on its blog at standfor.containerstore.com. Visit containerstore.com for more information about store locations, the product collection and services offered. 2012 Fiscal year sales were $706M.  The Container Store is privately held. 

About Borderfree
New York City-based Borderfree is the recognized market leader in international ecommerce, operating a technology and services platform that the world’s most iconic brands rely on to expand globally and transact with customers in 103 countries and territories and more than 60 currencies worldwide. Borderfree manages all aspects of international online retailing including: localized pricing and payment processing, landed cost calculation, customs clearance and brokerage, fraud management, logistics orchestration, and customer-experience parity. For more information, visit www.borderfree.com.