Why Converged Network Solutions Are Crucial To Retailers

Nowhere is there a better case for communication network convergence than in multi-site retail. The geographic distribution and volume of knowledge and task-oriented workers across tens, hundreds, or even thousands of stores creates the potential for expensive disparity, redundancy, and thus, inefficiency in your enterprise communication infrastructure.

Often, that infrastructure is characterized by legacy communication technology that keeps wireline and wireless voice, video, and data in silos, each requiring a different system for access. As a result, associates must manage several different communication interfaces – wireline voicemail, wireless voicemail, and e-mail, to name a few. Converged network solutions eliminate the limitations and ineffi ciencies of these legacy systems by allowing these means of communication to share network capacity over a single IP connection. By consolidating local and long-distance voice, video, and data for multiple locations and applications, you minimize the number of expensive local trunks you must maintain, and the need for PRI (primary rate interface) or PSTN (pubic switched telephone network) gateways is eliminated. The immediate benefi ts start with reduced infrastructure costs, then quickly spread throughout the organization as associates leverage single-platform communication tools that give them unprecedented access to and visibility of one another.

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