Magazine Article | February 17, 2016

Converging Physical And Digital Worlds

Source: Innovative Retail Technologies

By Anne Marie Stephen, CEO and Founder, KWOLIA

March 2016 Innovative Retail Technologies

As the lines between physical and digital retail continue to blur, savvy retailers are implementing ways to provide seamless, any-channel shopping experiences.

As consumers wield ever-increasing power and access to information — with the latest smartphones in their pockets or purses — during the shopping journey, retailers are faced with the challenging task of providing an experience that seamlessly merges bits with bricks and delivers what shoppers want, when they want it.