Magazine Article | September 21, 2010

Research & Trends: Cross-Channel Customer Loyalty

Source: Innovative Retail Technologies

By Chris Cunnane, Aberdeen Group

Customer loyalty is increasingly important for retailers as consumers continue to tighten their purse strings in a struggling economy. Customer loyalty begins with consumer insights, offer creation, and customer experience management. In the cross-channel retail environment, customer experience management, loyalty execution, and the customer shopping experience must be consistent across all channels.