Magazine Article | August 24, 2011

Q&A: Cross-Channel Demand Forces DC Change

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

It's easy to observe the intensifying demand for nearly instantaneous fulfillment of consumers' retail desires; putting systems in place that meet their expectations is the strenuous part. To get a glimpse of the DC-level changes taking place to meet consumer demand, we asked a few questions of Bruce Stubbs, director of industry marketing at Intermec.