By Integrated Solutions For Retailers magazine
Cross-channel commerce has evolved; the lines between channels are disappearing. Retailers have long built strategies for marketing to shoppers within a channel, whether it's online, in-store, through a catalog, or via a mobile device. But, today's shoppers view retailers holistically, regardless of how and where they choose to shop. This dynamic changes everything for retailers. They're now required to promote their brand and products consistently, in relevant context, to individual customers to keep their customers loyal. And, one of the many ways to retain that loyalty is to keep pace with the constantly connected shoppers.