Article | April 19, 2018

Customer Centricity In The New Retail Landscape

Source: Esri
More Companies Focus On Customer Insights

It’s more important than ever to be customer-centric, because competitors reach customers across channels with increasing velocity. Successful companies use data to maintain a very sharp focus on enhancing their value proposition. Location data is critical to understanding customers and adding value to their retail experiences.

Location intelligence and technology combine to reveal the insights retailers need to effectively engage with customers. Using location data supports the following:

Building Brand Loyalty
Location-based insights show businesses how to be relevant, to offer people the products and services that matter to them. Delivering exceptional online and in-store experiences makes customers choose one retailer over another.

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