Podcast

Customer Engagement Business Models For SMRs

Source: Innovative Retail Technologies

Craig McCollum, Executive Vice President of the Americas for Epicor

From evangelizing social media and the importance of a great mobile experience to e-commerce and staying connected in your local community, Craig McCollum, Executive Vice President of the Americas for Epicor, talks to Erin Harris, Editor in Chief at Innovative Retail Technologies, about the things small to midsize retailers (SMRs) must do to enhance customer engagement.

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