DemandTec Promotion And DemandTec Markdown Selected By H-E-B

DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales, and Marketing software for retailers and consumer products firms, today announced that the number-one grocery retailer in south and central Texas, H-E-B, has embarked on a Complete Lifecycle Pricing program by adding DemandTec Promotion and DemandTec Markdown to complement its existing DemandTec Price solution.

"Our partnership with DemandTec has delivered significant business benefits for H-E-B," said Harvey McCoy, senior vice president, merchandising/procurement strategy, H-E-B. "Now we have the opportunity to completely manage the entire lifecycle of price utilizing DemandTec's powerful technology."

"We at DemandTec are very pleased that H-E-B has chosen our promotion and markdown applications after having seen much success with our base pricing software," said Dan Fishback, president and CEO of DemandTec. "H-E-B is known as having some of the finest merchants and merchandising processes in the industry, so it is especially gratifying that they have expanded their partnership with us to include a complete suite of consumer-centric merchandising applications."

About H-E-B
For 100 years, H-E-B has been an innovative retailer. Known for its fresh food, quality products, and convenient services, H-E-B strives to provide the best customer experience at the lowest prices. Based in San Antonio, H-E-B proudly employs more than 56,000 partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information, please visit www.heb.com.

About DemandTec
DemandTec's Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute Consumer-Centric Merchandising, Sales, and Marketing programs based on a quantified understanding of consumer demand. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.