News | April 1, 2009

Demandware Expands Global Reach With eCommera

Source: Innovative Retail Technologies
Woburn, Mass. — March 31, 2009 — Demandware, the leading on-demand ecommerce solutions provider, has expanded its global operations through a business alliance with eCommera, a provider of end-to-end ecommerce solutions based in the United Kingdom. eCommera has selected Demandware as the central component of its CoreCommerce Platform, which consists of best-of-breed applications across the ecommerce storefront, including order management, image management, fraud management, address verification and analytics.

Since entering into its alliance with Demandware, eCommera has launched eight ecommerce sites on the Demandware Platform for leading UK retailers, including:
  • Asda Direct, the general merchandise division of Asda, and a UK subsidiary of Wal-Mart
  • Flying Flowers, a leading online flower and gift seller
  • Garden Bird Supplies, a market-leading niche site specializing in bird care and supplies
  • Gardening Direct, a leading online gardening resource
  • Hamleys, famous for being "the finest toys in the world"
  • House of Fraser, one of the UK's largest department stores, home to thousands of brands
  • USC, the UK's number one retailer of fashion branded clothing, footwear and accessories for young men and women
  • Wyevale Garden Centres, the UK's largest garden center business
eCommera is an ecommerce services provider that offers advisory, support and software services to help retailers develop and operate world-class ecommerce businesses. Its focus is on building successful multi-channel businesses, not just launching good Websites. eCommera provides retailers with ongoing support to ensure that year after year, its customers continue to realize their potential in whichever market they trade. Consumers today shop across channels—online, in store and via call center. They browse online to determine which stores to visit. They go to stores to try on outfits, and then buy online. To be successful, retailers must recognize and capitalize on this new customer behavior, and offer consistently excellent brand experiences across all their channels and eCommera is committed to their success.

"eCommera's mission is to launch and grow the most iconic and profitable brands in Europe. By combining the merchandising power of Demandware with the advice and support of our retail ecommerce experts, we are able to help our customers build successful and sustainable online businesses, with breakthrough results," said Andrew McGregor, CEO of eCommera.

The alliance with eCommera further expands Demandware's European operations, which include sales offices and datacenters in the UK and Germany, a development and support office in Germany and an extensive European partner network that includes some of the leading European organizations for the design, delivery and ongoing support of enterprise-class ecommerce sites. European retailers represent more than one third of Demandware's business. Other Demandware clients in Europe include s.Oliver, Timberland, Playmobil, Jochen Schweizer and SportScheck. The market opportunity for online retail in Europe continues to be strong. According to a recent Forrester Research report, Europeans spent more than €19 billion online during the 2008 holiday season, a 25% year-over-year increase ("Outlook For European Online Retail: Christmas 2008" Forrester Research, December 19, 2008).

Demandware Ideally Suited for Multi-Lingual, Multi-Site, Multi-Brand Businesses
Demandware is a perfect solution for eCommera's multi-brand, multi-client business model. Demandware allows eCommera to leverage a common ecommerce infrastructure to quickly and cost-effectively launch multiple sites without compromising the customer's individual brand expression and unique functional requirements. Using the Demandware eCommerce Platform, eCommera provides customers with:

Custom ecommerce solutions tailored to their unique needs;
Complete control over all merchandising functions including the ability to add products, adapt pricing, launch promotions and change content;
Automatic upgrades that ensure companies have the latest merchandising innovation at their fingertips;
Extensive scalability and guaranteed uptime, leveraging world-class data centers and a grid computing infrastructure that easily handles seasonal peaks at no additional cost;
Multi-language, multi-currency support for expanding into new geographies within a common platform.
"eCommera has quickly emerged as the leader in the UK market, as is evidenced by the quantity and quality of the retail brands that it serves. We are delighted to be a strategic partner and core component of eCommera's end-to-end ecommerce solution. In joining forces, we are able to provide global retailers with the perfect combination of retail and ecommerce expertise, world-class technology and operational excellence," said Stephan Schambach, Chairman and Founder, Demandware.

About eCommera
eCommera was set up in January 2007 by Michael Ross, co-founder and former ceo of, and Andrew McGregor, former marketing director at BT, to offer a comprehensive e-tail solution to clients. It is staffed by e-tail veterans from the biggest names in ecommerce including, net-a-porter,, Sky Interactive,, Amazon, the Easy Group and Fish4. The company uses proprietary benchmarks and frameworks as well as best of breed third-party technology to help clients focus and navigate the path to e-tail success. eCommera's vision is to offer retailers the support, software and partners to help them realize the true potential of multi channel retail. This is achieved through the delivery of advice, the platform, and eco-system of suppliers. Together these services will deliver success for businesses for whom online is a critical channel now or in the future. The eCommera platform combines best of breed components from Demandware, Scene7, Coremetrics and Sterling Commerce. It is designed to be fully scalable to meet the demands of medium and large customers. This platform already powers the ecommerce businesses for leading etailers including House of Fraser, Hamleys, Wyevale Garden Centres, Asda and Flying Brands. For more information about eCommera, visit, call +44 207 291 5800 or email

About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit, call 888-553-9216 or email