Magazine Article | June 23, 2010

Q&A: Demolish Silos, Build Loyalty

Source: Epicor Software Corporation

By Erin Harris, Integrated Solutions For Retailers magazine

No matter what state the economy is in, it's your job to keep your customers happy in every channel. I talked to Dave Burton, product director of CRM services at Epicor, about how retailers can effectively manage the customer experience by consolidating their databases and leveraging social media channels, mobile applications, loyalty programs, and more.