Digby Enhances Its Mobile Commerce Software Platform By Adding PayPal Mobile Express Checkout - 1-800-FLOWERS.COM First To Launch New Feature
New fast checkout helps retailers improve sales, reduce fraud and simplify the checkout process
Digby, the leader in mobile commerce for top retail brands, announced recently the launch of PayPal Mobile Express Checkout as part of the Digby Mobile Commerce Software Platform. This new feature, already live at www.1-800-FLOWERS.COM, offers retailers a new payment option that makes it easier for consumers to purchase from their smartphone with the shortest number of steps.
"For us it is all about leading the industry with our 1-800-FLOWERS.COM mobile shopping experience," said Chris McCann, President. "Through our collaboration with Digby and PayPal, we make it more convenient for our customers to choose our truly original floral arrangements and gifts from our smartphone optimized website and deliver smiles to their loved ones."
In the past six months, 62% of smartphone owners have purchased physical goods from their mobile devices according to a 2011 Adobe survey. Digby retail partners will undoubtedly see an even higher increase in sales and conversion rates once they enable PayPal on their branded mobile website and rich apps.
"1-800-FLOWERS.COM has been a strategic customer of ours for several years now and they have been on the cutting edge of mobile marketing, mobile commerce and social engagement so it was a natural fit for us to work with them on our initial deployment of PayPal Mobile Express Checkout," said David Sikora, President and CEO of Digby. "This effort demonstrates our 100 percent focus on enabling the mobile channel for retail to deliver the industry's best mobile commerce experience."
As customers shop for their favorite arrangements and gifts via 1-800-FLOWERS.COM's mobile optimized website or rich apps powered by Digby, they will now have the added choice to purchase by PayPal Mobile Express Checkout. Once the PayPal Mobile Express Checkout option is chosen, customers can then add their PayPal username and password once and the checkout process can be completed quickly, securely and within seconds.
"Digby is on the cutting-edge of mobile commerce and they have been offering a tremendous suite of products for a variety of mobile platforms," said Eddie Davis, senior director of Merchant Services at PayPal. "Mobile Express Checkout's integration on 1-800-FLOWERS.COM's mobile site allows shoppers to quickly and safely buy a wide variety of flowers and other gifts for their loved ones."
About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps for today's consumers anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with more than 45 top retailers already enabled including Toys "R" Us, Costco, The Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce for retailers. For more information, visit www.digby.com.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM's Mobile Flower & Gift Center was named winner of the 2010 "Best Mobile App for E-commerce" by DPAC (Digiday's Publishing & Advertising Awards) and RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the "Best Shopping" category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer's "Hot 100: America's Best Retail Web Sites" for 2011. The Company's BloomNet international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com (www.1800baskets.com); and wine gifts from Winetasting.com (www.winetasting.com). The Company's Celebrations brand (www.celebrations.com) is a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
SOURCE: Digby