Digital Persona Driving Fingerprint Authentication Adoption In The Retail Market
Digital Persona, Inc., a leading provider of biometric authentication solutions for enterprise networks and commercial applications, is driving the use of fingerprint authentication with several major retailers including Smart & Final, Rite Aid and Meijer to securely and conveniently authenticate employees, increase worker productivity and reduce register shrinkage and operating costs. Digital Persona's biometric fingerprint technology provides retailers with a simple solution that replaces passwords or tokens, which can be lost, stolen, or forgotten.
Retailers are using fingerprint authentication to create a verifiable user-unique audit trail that allows them to authenticate and monitor employee access to point-of-sale (POS) terminals to help eliminate employee theft and maintain regulatory compliance. The use of fingerprint authentication from Digital Persona also helps eliminate two common productivity problems in the retail environment: "buddy punching," or the practice of an employee clocking in for another, and "lollygagging," or the effect of lingering for several minutes between punching in and being active at the register. The fingerprint authentication solutions are thereby dramatically improving employee productivity and reducing costs for retail operations.
"Retailers are realizing the benefits of convenient fingerprint security options that provide differentiation and efficiencies," said George Skaff, vice president of marketing, Digital Persona. "The use of Digital Persona's innovative fingerprint authentication solutions allows retailers to reduce theft, increase employee productivity, and boost revenue potential."
"Smart & Final deployed Digital Persona systems to streamline management functions when serving our customers at our Point Of Sale," said Bob Graham CTO at Smart & Final. "Digital Persona has allowed us to incorporate controls and efficiencies into our authentication process in order to better manage the productivity of our staff."
Other retailers benefiting from Digital Persona include Rite Aid, Meijer, White Castle, Piggly Wiggly, and American Skiing Company.
"Clearly, the retail industry is embracing fingerprint authentication technology and Digital Persona's solutions to make a difference in their business," said Stacey Quandt, research director at Aberdeen Research. "We are finding that issues such as regulatory compliance, security mandates, and operational efficiencies are driving more retail companies to consider and implement solutions such as Digital Persona's."
About Digital Persona
Digital Persona is the leading provider of biometric authentication solutions for enterprise networks and commercial applications. Founded in 1996, Digital Persona designs, manufactures and sells turnkey solutions that improve security and regulatory compliance while resolving password management problems. The company's fingerprint readers utilize superior optical fingerprint scanning technology, providing an unmatched ability to authenticate users more accurately and rapidly regardless of finger placement. Digital Persona's award-winning technology is used worldwide by over 25 million people in the most diverse and challenging environments.
Digital Persona has strategic relationships with market-leading manufacturers and resellers including Intel, Dell Inc., Microsoft, GTSI Corp. and Hewlett-Packard. DigitalPersona Pro, the company's flagship turnkey security solution for enterprise authentication, is used by leading organizations such as the U.S. Department of Defense, Cargill, Telefonos de Mexico S.A. de C.V, (TelMex), United Bankers' Bank and Sutter Health/CPMC. For more information contact Digital Persona, Inc. at +1-650-474-4000, or visit www.digitalpersona.com.