Market Research: Digital Signage Expo Quarterly Business Barometer Q2 2010

By Richard Lebovitz Editorial Director, Digital Signage Expo

Throughout this quarter's report, the industry outlook was by and large positive. Although the overall general business outlook declined 3 percent from Q1 to Q2 2010, the digital signage/digital out-of-home industry outlook remained in neutral territory, as it has for three successive periods. Here are a few highlights based on the findings of this report:

• 97% of all survey participants continue to be positive about the future of the DS industry.
• 51% End-Users/Network Operators reported actual DOOH Advertising Revenues were 6% Higher than Q1
• DOOH business projections for revenues in Q3 are anticipated to be the same or higher.
• End-user companies report that their financial commitment to new or upgraded installations remains unchanged.
• Hottest industry growth categories for the next twelve months include: Retail, Restaurant, Education, Transportation, and Healthcare.
• Over one-third of Ad Agency participants indicated that Q2 advertising spending was up over Q1.
• While over two-thirds of that same group forecast an even higher spend in Q3.
• Top DOOH Network categories that Ad Agencies are investing in include: Retail, Restaurant, Arts/Entertainment/Recreation, Edcuation, Bars/Taverns/Nightclubs, and Healthcare.