By Matt Pillar, Integrated Solutions For Retailers magazine
Some pretty impressive, high profile retail brands have called on Mary Meeker to design, configure, and implement digital displays in their stores. Well before the industry called it digital signage, she was using the term retail entertainment. With a long career in retail store design as the backdrop to her growing audio/visual tech integration business, she's uniquely suited to help retailers navigate the murky waters of digital signage strategy and deployment. I recently spent some time with her, talking about the opportunities digital displays present retailers.