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Do You Ignore Your Most Valuable Customers?

Source: Innovative Retail Technologies

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Q&A: Do You Ignore Your Most Valuable Customers?

Brand protection and the customer experience are inextricably linked. Most retailers are cognizant of this fact, and their store and Web presences reflect that. But according to a recent Mitel survey, the retail industry doesn't present very well on the telephone. Call center performance will only get more important as consumers expand their buying channels.

This month's retail solutions forum tackles the industry's call center image problem, with commentary from Sandy Janes, director of retail solutions at Mitel, and John Strabley, senior consultant with Peppers & Rogers Group.

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Q&A: Do You Ignore Your Most Valuable Customers?