Magazine Article | May 25, 2010

Vendor Insight: Does Intelligent Video Translate Into Increased ROI For Retailers?

Source: Innovative Retail Technologies

By James Talbot, Ionit Technologies

It's undisputed that organizations run better when employees have access to timely, actionable information. Understanding shopper behavior in stores is paramount to improving operations and increasing sales and profits. Video-centric business intelligence systems correlate shopper behavior data from multiple systems and automatically deliver actionable reports to help hold companies to internal performance benchmarks. Use of video intelligence also allows for intrastore, interstore, and enterprise analysis with a few clicks of a mouse. Although early phase issues of reliability made initial buyers cautious, today's systems are dependable, affordable, and easy to implement.