February 2012 Integrated Solutions For Retailers
By Dan Kimball, sales and manufacturing associate, B & W Press, Inc.
Catalogs offer a unique opportunity to drive traffic to both the store and its website.
Lou Weiss of The Vitamin Shoppe recently said, “Customer behavior is evolving more rapidly than retailer behavior. The proliferation of technologies gives consumers the opportunity to change how they interact with retailers.” Consumers are no longer restricted to one or two media for interaction with the retailer. Retailers now risk losing or missing customers by not pursuing them through all available mediums. Does this concern sound familiar to your organization? What are the options?