Drive Inventory Optimization

By Erin Harris, Integrated Solutions For Retailers magazine

Vineyard vines' flagship store opened on Martha's Vineyard in 1998. What started out as a wholesale necktie business has grown into a chain of 13 brick-and-mortar apparel stores based on vineyard culture for men, women, and children. To keep pace with its rapid growth, vineyard vines needed to implement integrated inventory and POS systems throughout its portfolio of stores to replace the legacy system that lacked the functionality to foster growth.