Magazine Article | October 24, 2011

Drive Sales, Save Costs With ... Your Receipt Printer?

By Matt Pillar, Integrated Solutions For Retailers magazine

Coupons are back. Research from NCH Marketing Services indicates that nearly 80% of consumers are using them, and according to their research, sales receipts are a great place to put them. Checkout coupon redemption rates grew 39% in 2010, faster than freestanding insert coupons, digital promotions, shelf-pad, and in-ad coupon offers. Indeed, coupons printed on receipts enjoy a redemption rate that's three times higher than that of direct mail and newspaper circular-based receipts.