Driving Growth Through Product And Supplier Innovation — Retail Solutions Online Interview With Jane Biddle, Eqos, Inc.

In a recent report commissioned by Eqos, Inc. and prepared by Industry Directions, it was found that retailer agendas are changing. Cost-cutting programs of the past are giving way to very strategic private-label programs with higher margins. This report, entitled The New Retail: Driving Growth Through Product And Supplier Innovation, goes on to explain how sustainable competitive advantage will belong to those retailers that are able to leverage the expertise of their buying and merchandising teams to innovate new products and markets collaboratively with strategic suppliers.

As a follow-up to the release of this report, Retail Solutions Online had a chance to catch up with Jane Biddle, chief marketing officer of Eqos, Inc. During the Q&A, we discuss the shift in focus to private label programs, market indicators for this shift, Eqos' recommendations for retailers developing private label programs, and much more.

Jane Biddle
chief marketing officer of Eqos, Inc.

As a key member of the Eqos executive team, Biddle is instrumental in setting the strategic direction of the company. She works with leading customers and alliance partners while overseeing global and local marketing activities. Prior to joining Eqos, Biddle held executive positions with companies such as SAP, G-Log, Rockport Trade Systems, and Hewlett Packard.