Case Study

Dry Point Distillers Installs Nobly EPOS To Manage Bustling Tasting Room

Source: Star Micronics
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Dry Point Distillers is a craft micro-distillery in Las Cruces, New Mexico. The company started as a hobby and evolved into a business that produces top-notch spirits and cocktails, served at a hickory bar in Dry Point’s small tasting room in Mesilla. The craft distiller produces spirits in tiny batches, all made by hand, incorporating local farm-to-table ingredients like honey mesquite pods, fresh red chile from the valley, and prickly pear fruits from local ditch banks.

Dry Point Distillers pays homage to its New Mexico roots, using locally sourced ingredients and naming its products and cocktails for the surrounding area, including Mesa Vodka, Monsoon Gin, and Dry Spell Bourbon Whiskey.

THE SITUATION

The father/son duo of Stefan and Chris Schaefer, a former fire fighter for the U.S. Forest Service, began producing spirits with only a fuel alcohol distilling permit and five-gallon pot still. With the help and guidance of his cousins from a nearby bar and distillery, Chris began experimenting with fermentable products to refine the process that would eventually become his business.

Although Chris and Stefan had honed their craft-spirit process and perfected it, the duo was new to running a business. Dry Point Distillers opened in October 2018 and immediately became a hot spot—it’s normal to see every seat filled in the 15-person tasting room. The small distillery also supplies wholesale products to local liquor stores and a second location is under consideration.

The Schaefers quickly recognized that a cash register wasn’t going to give them the automation and functions they needed to process transactions, maintain accurate inventory counts, and track customers in the busy tasting room.