News | August 27, 2007

E-Commerce: buySAFE Appoints Michael Beveridge To Vice President Of Business Intelligence And Monetization

buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, recently announced that it has promoted Michael Beveridge to the position of Vice President of Business Intelligence and Monetization. In this new role, Beveridge will lead all statistical analysis and performance measurement for buySAFE, and drive revenue growth for the company through optimization of buySAFE's products.

"buySAFE is at a key inflection point in its growth, and the expansion of our executive management team ensures that we will be positioned to take full advantage of the revenue opportunities we see in the eCommerce trust and safety marketplace," said Jeff Grass, CEO of buySAFE. "Michael's analytical and operational skills have played a key role in our success to date, and this promotion recognizes his strong leadership, business acumen, and his successful track record for delivering outstanding results."

Michael is a recognized expert in statistical analysis and business intelligence. As Senior Director of Business Intelligence for buySAFE, he launched the business intelligence unit within buySAFE while developing the company's analytical framework and testing methodologies. Prior to buySAFE, Michael spent more than six years in various director-level positions at Capital One, including Director of IT Management, Director of Direct Marketing, and Director of Strategic Infrastructure. Earlier, as an analyst at Booz Allen & Hamilton, he developed information-based customer targeting analytics, customer-focused retailing strategies and re-engineered marketing organizations for numerous financial services companies. Michael began his career at Salomon Brothers in the mortgage research and trading department, where he created numerous forecasting, prepayment, and option valuation models. Michael holds an undergraduate degree in Applied Mathematics from Yale and a graduate degree in Economics from the University of Chicago.

buySAFE's robust technology platform allows various e-commerce service providers – including storefront/checkout providers, information and site security providers, payment processors, and back office management companies – to offer buySAFE to its merchant customers. buySAFE has integrated with the industry's leading e-commerce service providers, giving more than 175,000 Internet merchants the ability to install and use buySAFE in a matter of minutes. More information on how to apply for buySAFE coverage can be found at

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners – Liberty Mutual, Travelers, and ACE USA – certify online merchants to ensure they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee.

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their website and by enabling shoppers to guarantee their purchase with a bond. buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher website conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 13 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at