MarketLive, Inc., the leading global eCommerce software and service provider for retailers, recently announced the kick-off of the 2008 MarketLive eCommerce Summit, the company's annual user conference being held at the Ritz-Carlton in Half Moon Bay, California. During the event, MarketLive customers, company executives, and industry thought leaders will explore the essential trends and tactics that are shaping the future of online retail.
"We welcome our customers and partners to the 2008 eCommerce Summit," said Terry Austin, President and CEO of MarketLive. "eCommerce remains a bright spot in retail. MarketLive customers are outperforming market averages in key performance areas as they continue to push the envelope of innovation and rigorously implement Intelligent Selling practices. During the Summit, I look forward to celebrating our mutual successes, exploring ways we can improve, and most importantly, discussing how we can work together to make an even bigger impact in the years to come."
The MarketLive eCommerce Summit is a once-a-year opportunity for MarketLive customers to mingle with and learn from luminaries in the eCommerce field, share important insights with colleagues, and gain hands-on experience and learn about important developments in MarketLive software and services. Highlights of the event include keynote addresses, the First Annual MarketLive Merchant Awards, and targeted educational and training sessions.
eCommerce Experts to Address Attendees
During the 2008 eCommerce Summit, keynote addresses by industry luminaries will provide attendees with the freshest analysis and predictions about how current trends and industry events are shaping eCommerce. In addition, MarketLive executives will provide valuable insights and direction about the company and the MarketLive eCommerce platform. Keynote speakers include:
Patti Freeman Evans, Senior Analyst, JupiterResearch
Patti Freeman Evans focuses on multi-channel retail strategy for JupiterResearch. She has expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations. Freeman will share her firm's view of important trends that will shape merchant success in 2008 and beyond with particular focus on how online retailers can increase customer retention.
David Meerman Scott
David Meerman Scott has served as Vice President of Marketing for two publicly traded technology companies. He was also Asia Marketing Director for Knight-Ridder. He is now an online thought leadership and viral marketing strategist. He has developed numerous award-winning programs responsible for selling over one-billion dollars in products and services worldwide. David is the author of the number one best selling public relations and marketing book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Mr. Scott will share tactics for building more mindshare and reaching more customers in today's marketing environment.
Terry Austin, President and CEO, MarketLive
Terry Austin became part of the MarketLive team in the Spring of 2007, bringing with him over 20 years of leadership experience with growing companies in the technology sector. Mr. Austin will share the company's vision for supporting MarketLive customers' growth with state-of-the-art technology and services that drive business success. Austin will also provide an update on the critical areas of customer service, technology development, and leadership.
Ken Burke, Chairman, Founder & Chief Evangelist, MarketLive
Mr. Burke founded MarketLive as Multimedia Live in 1995 with only $500 in start-up money. Inspired by strategies and business methods from the cataloging and direct marketing world, Burke masterminded the creation of the MarketLive Intelligent Selling methodology, a set of best practices designed to optimize all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising. Mr. Burke will explore the essential elements of eCommerce. Merchants will learn how they can earn long term, trusted customer relationships, engage customers with a rich shopping environment, enable customer self service, extend the merchant brand, and empower customers in ways that keep them coming back to purchase again and again.
First Annual MarketLive Merchant Awards
On Tuesday, April 15, MarketLive presented the First Annual MarketLive Merchant Awards to honor merchants and eCommerce sites that deliver the best selling environments, achieve the highest performance according to the MarketLive Performance Index, and demonstrate best Intelligent Selling acumen overall. The winning merchants will be announced to the public in a MarketLive news release the morning of Wednesday, April 16.
For more information about the MarketLive 2008 eCommerce Summit, including a schedule and agenda, and a full list of events, please visit www.marketlive.com/summit.
Since 1995, MarketLive, Inc. has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive eCommerce Suite and MarketLive's best practices-based Intelligent Selling methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Stride Rite, and Trek.