By Souheil Badran, First Data
The very nature of e-commerce is quite different today from its inception in the 1990s. We now have the ability to offer a personalized shopping experience that creates repeat business and increased revenues. We can offer an array of payment types, can sell goods and services both in store and online, and can have feature-rich functionality to better target customers and manage operations. One of the most important aspects of e-commerce is the payment platform, which serves as the transaction engine, and as e-commerce grows, it becomes even more essential to have a simplified, single solution to drive and manage your e-commerce business.