By Rick Segel
Is business bad, or are we becoming irrelevant in the eyes of our customer? That is a scary thought and something we all need to consider. Why? Because in a time period where retail business is tougher than ever, a giant has emerged that changes the rules in less than 10 years, does more business per square foot companywide than the wildest dreams of the greatest retail executives, sells their merchandise at full price, and NEVER has a sale, in the most cutthroat and price-sensitive of all of retail categories. Of course, I am talking about Apple.