Eco-Friendly Clothing Store Plans To Debut With RFID
Featuring Jamiel Price, CEO, Maskyelin

Used with permission from RFID Journal, Inc.

Eco-friendly men's clothing store and day spa Maskyelin intends to open its doors in King of Prussia, Pa., in April 2008 with an RFID system that will track products in the store and also allow customers to purchase items without standing in line. With the system, provided by Atlas RFID Solutions, Maskyelin will be better able to avoid out-of-stocks, while also arming its store-floor sales staff with handheld RFID interrogators that act as point-of-sale devices for purchasing an item without a cash register.

The 3,400-square-foot retail store will sell high-end men's apparel such as undergarments and socks, as well as men's cosmetics, toweling and other luxury items, all made from environmentally friendly materials such as bamboo. The in-store day spa center will also sell environmentally friendly products, according to the company's CEO, Jamiel Price, who cofounded the business with LaShanda Sharp. Price describes the store as an alternative for men seeking a place to pamper themselves.

"Our endeavor is focused on providing quality clothing and maintaining a green environment by using only sustainable fabrics," Price says, adding that he had an early interest in using technology for "a good sense of inventory control and an improved shopping experience." Price began looking at RFID technology in the summer of 2007, he says, as a way of ensuring that shoppers can find the items they are looking for, and to allow them to transact purchases quickly without having to wait in line.