MarketLive® v5: Merchandising

The MarketLive eCommerce Suite's exceptional merchandising capabilities provide online retailers with a broad set of advanced features to replicate and enhance a traditional shopping experience. This vast tool set creates boundless selling opportunities for continually building incremental sales. Merchandising and promotions on your website are easy to update and refresh.

All key features can be fine-tuned by your own marketing and merchandising staff without help from IT, and many have options that customers can select themselves to make their shopping experience more engaging. More importantly, many features are automatically personalized on the fly to appeal best to each individual shopper.

Shop by Lifestyle/Event/Activity

MarketLive allows you to create a very effective dynamic category called "Shop by Lifestyle." Within this category you can place numerous products from other categories, all of which follow a theme that will appeal to your customers. Examples include vacation/resort apparel, Mother's Day gifts, holiday clothing, poolside furniture and toys, sporting goods and equipment, and anything else calculated to spark your customers' interest.

You can stimulate impulse buying by collecting complementary products from many different categories and displaying them together in one place. You can even set personalization rules to display different lifestyle collections to different customer segments.