MarketLive® v5.5

MarketLive v5.5 enables retailers to address one of the hottest trends in online retailing – creating shopping experiences that use market, audience, and demographic-specific marketing and merchandising strategies. Multi-site and multi-language capabilities enable merchants to drive revenue and grow their brand as they extend their online reach to new audiences and deliver an experience that is targeted to the shopper's lifestyle, language and location. Merchants can launch additional sites or languages quickly and with minimal overhead by sharing administration teams, products, processes, design and look and feel. Examples include:

• Reaching new markets through new brands: a summer sporting goods merchant opens a new winter sporting business.
• Targeting a specific product category: an apparel merchant rolls out a new line of organic merchandise.
• Appealing to specific consumer demographics: a footwear retailer segments and targets teen girls.
• Expand into new geographies: a gifting cataloger expands North American sales to include Canada and Mexico.

New Multi-Site Capabilities in MarketLive v5.5:
Enables merchants to expand their online presence and brand to reach new markets, customer segments and geographies with multiple sites. Merchants can launch sites based on lifestyle, demographic or audience – delivering branding, experience, messaging and price points targeted to the appropriate consumer audience, driving consumer visits and conversion rates.