Ecommerce Strategies For The Holidays

By Sherry Ng, Lead Strategist at Lucid Fusion

It's the holidays and bells are a-jingling, are you listening? If you run an ecommerce business, you absolutely should be! Those bells can easily represent the sales you're ringing up this holiday season. In the last three months of 2011, online consumers are projected to spend over $45 billion, with cumulative holiday spending totaling more than $877 billion.

With these projected numbers, many retailers are counting on the holiday season to bring in a substantial share of their annual revenue. But if the optimal marketing tactics are not taken, price-savvy consumer can easily find seasonal incentives elsewhere. Consequently, ecommerce retailers must present unique shopping experiences for the season's major events— such as Black Friday and Cyber Monday — in order to get an upper hand on the competition.