Magazine Article | September 22, 2011

Eight Steps To Optimize Your Cross-Border Investment

Source: Innovative Retail Technologies

By Bobby Frank, BorderJump

Selling internationally is exactly like selling to customers in the United States. The only difference is that some of these buyers speak a different language. Oh, and they prefer to pay with their local currency using a local payment method. And the export compliance requirements. Yes, shipping and logistics is another potentially complicated issue, too. Well, maybe selling overseas isn't always easy, but the good news is that there are solutions and service providers that can remove the risk and greatly reduce the complexities associated with global business.

If you are looking to accelerate your global strategy and effectively manage your international sales effort, here are several tips that will help you maximize the return on your cross-border investment.