Magazine Article | February 22, 2011

Q&A: Email Marketing: Manage The Mayhem

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

With more than fifteen years in the business, Ross Kramer, cofounder and CEO of email marketing firm Listrak, is one of the foremost experts on successfully leveraging email to grow retail sales. Kramer recently took a few minutes to answer some questions for our readers.