Magazine Article | October 20, 2016

Email Pays Big For Silver Jeans Co.

Source: Innovative Retail Technologies

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

November 2016 Innovative Retail Technologies

How Silver Jeans Co. increased sales more than 25% via strategic, personalized emails

When Mike G. Girardin joined Silver Jeans Co. as the director of ecommerce more than two years ago, he and the marketing team devised a plan that would leverage new email strategies to considerably increase the Canadian fashion retailer’s sales. Here’s how they did it.

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